Strategic vision

April 1, 2024

The three pillars of our strategic vision—protecting Canadians through enforcement, promoting competition in Canada, and investing in our organization—will help us become a world-leading competition agency, one that is at the forefront of the digital economy and champions a culture of competition for Canada.

Protecting Canadians through enforcement action

Desired outcomes

  • Consumers and businesses enjoy the benefits of competition, particularly in key sectors of the economy that matter most to Canadians.
  • Anti-competitive activity is detected and addressed early.
  • New and innovative tools are used to enhance our capabilities to process large volumes of data and digital evidence, enabling investigations to hone in on proactive evidence more quickly.

Objectives

  • Take timely action on matters that are important to Canadians using all the tools at our disposal.
  • Increase proactive enforcement and leverage amendments to the Competition Act to better protect Canadians from anti-competitive activity.
  • Be a leader in the gathering, processing and analyzing of data and digital evidence.

Promoting competition in Canada

Desired outcomes

  • Regulators and policymakers, at all levels of government, give increased consideration to competition when designing, reviewing and amending regulations and policies.
  • We have a stronger role and presence on the domestic and international stage to enhance the Bureau’s enforcement and promotion efforts.
  • Our expertise contributes to positioning the Canadian economy for success in the digital age.
  • Businesses of all sizes are aware of their obligations under Canada’s competition and labelling laws.
  • Consumers and businesses are aware of how they can protect themselves from anti-competitive and deceptive practices.

Objectives

  • Seize opportunities to encourage competition and innovation in areas that matter to Canadians, particularly through championing a whole-of-government approach to enhancing competition.
  • Play a leadership role, both domestically and internationally, in adapting to the impact of the digital economy on competition policy.
  • Build awareness of consumer and competition issues through enhanced plain language and inclusive communication, outreach and engagement.

Investing in our organization

Desired outcomes

  • Our organization fosters a healthy and positive workplace that embraces diversity, accessibility, inclusion, official languages, innovation, ethics and teamwork.
  • Our employees have the right skills and technology to enhance our enforcement activities and keep pace in the digital economy.
  • Our workforce is comprised of individuals with diverse experience and expertise relevant to digital enforcement and promotion.

Objectives

  • Support continuous learning and development of our people while encouraging a culture of well-being, particularly by empowering employees to contribute to decision-making and innovative practices.
  • Modernize our processes and technology to work more effectively and keep pace with the digital economy.
  • Recruit from diverse educational and professional backgrounds to ensure that our organization benefits from wide-reaching expertise and varying perspectives.