Deceptive marketing practices

Under the Competition Act, it is against the law to advertise or market something in a way that is false or misleading. On this section of the website, you will find information about different types of deceptive practices and the penalties they carry. There is also information to help businesses comply with the law.


Services and information

Types of deceptive marketing practices

Learn about the types of misleading claims and deceptive marketing practices covered by the Competition Act

Cases and outcomes

Consult deceptive marketing practices cases and their outcomes


Marketing practices do's and don't

Read our tips to help your business stay on the right side of the law

General impression test

Learn how the courts decide whether the general impression conveyed by a marketing claim is false or misleading


Reporting deceptive marketing practices

Learn how to report suspected deceptive marketing practices or anti-competitive activities